MINI welcome packs.
MINI is a prestigious brand that commands a premium price in the small car sector.
As the below-the-line agency for MINI, VI designed sophisticated and substantial purchaser Welcome Packs for each product in the range.
A mix of stocks plus spot silkscreen gloss and extensive forme cutting was used to create interest and texture.
All of which, combined with a graphic style that demanded precise alignment of images, required intricate folding and binding with hand finishing to deliver a result that did justice to a high-quality concept.
