Lenticular printing.
John Herrod & Associates is fast building its reputation as a leader in the field of Lenticular 3D printing processes in Australia.
Lenticular printing can be used to create animated images for a motion effect, or 3D by offsetting the image layers at different increments, or to show alternate images that appear to transform into each other.
Although first developed in the 1940s and used mostly for novelty items, Lenticular printing technology has evolved to an exceptionally sophisticated level in recent years to show more motion and increased depth, and is now considered a valuable marketing tool to show products in motion or animated images on packaging and POS as well as direct mail and promotional material such as animated prints or postcards.
